The PS3 system has not been activated to your Sony Entertainment Network account. Solution: Activate your PS3 system by going to PlayStation®Network > [Account Management] > [System Activation] on the XMB™ Menu. If a message is displayed informing you that your system is already activated, deactivate the system and then reactivate it. For more tips and hints on using your PlayStation system, visit our technical support forums at community.eu.playstation.com.