This usually means you are trying to load a file in a nonsupported format in JW Player. A common case is the loading of a .wmv video, or a.mov video that doesn't use the H264 video codec. W Player 7 officially supports 12 distinct media formats: 3 video file types: MP4, WebM and FLV. 3 audio file types: AAC, MP3 and Vorbis. 3 streaming protocols: HLS, RTMP, and DASH. YouTube videos, using the official iFrame API. RSS feeds, using enclosures or the Media or JWPlayer extension. JSON feeds Maybe you need this: Windows Media Feature Pack for Windows 7 N and for Windows 7 KN: http://support.microsoft.com/kb/968211 http://www.microsoft.com/en-us/download/details.aspx?id=16546 If You Use Chrome Please make sure you have updated to the latest version of Chrome. This should solve the issue. Additionally, you can also try these basic troubleshooting steps: Delete your cache and cookies Try Incognito mode If you are able to open e-mail links within incognito mode, then temporarily disable your extensions to identify which one is causing the problem. To do this go to chrome://extensions and uncheck Enabled for each extension one by one. Reset your browser settings Turn off hardware acceleration Other people have asked error loading media file could not be played android error loading media file could not be played firefox error loading media file could not be played internet explorer 11 error loading media file could not be played firefox error loading media file could not be played ipad error loading media file could not be played ps4 error loading media file could not be played iphone error loading media file could not be played fix error loading media file could not be played mac error loading media file could not be played chrome